Brand design elements

As The New York Rangers celebrated their centennial season, we designed a new look and field to commemorate this momentous occasion. I designed special patterns that have been used throughout the campaign.

To insure consistency across all platforms I created a light camera raw filter for our Evergreen look.

Another project deliverable was to revamp the Rangers Theme Nights branding. Theme Nights are specialty nights sprinkled throughout the Rangers’ Regular Season.

Social templates

These graphics were made in several sizes and iterations to showcase the vast toolkit provided for use throughout the duration of the Rangers regular season. Variations in light, dark, and Heritage mode were utilized to break up home and away games. In addition, iterations using a combination of photo cutouts, framed action shots, and team smart objects were included to allow for easy and efficient editing on game day for the social team.

branded templates

These lockups and graphics were made to help tell the story of the New York Rangers season through the lens of the corporate partnership.

the centennial chronicle

On Monday, October 20th, 2025 The New York Rangers celebrated their first Centennial Night, The Birth of the Franchise. This Event celebrated the Rangers first era of professional hockey. To commemorate this night I designed an 8 page spread in a 1920’s newspaper style, that highlighted the biggest moments and historic people that made this first decade of Blueshirts Hockey possible. The newspapers were given out outside of Penn Station, Grand Central Station, The Occulus, and pregame inside of Madison Square Garden.

In addition to the Centennial Chronicle Newspaper I also delivered a social carousel version, highlighting the photos and articles.

The new garden era blueprint

On Sunday, December 13th, 2025 The New York Rangers celebrated The New Garden Era Centennial Night. This event celebrated the completion of the modern day Madison Square Garden. To To commemorate this night I designed double sided blueprints of the interior and exterior of the World’s Most Famous Arena. These blueprints were given out outside of Madison Square Garden, prior to the event.

pass the joy campaign

Pass The Joy is the Rangers’ holiday campaign. This season I was tasked with redesigning the campaign to give it more of a Centennial feel. Designing the logo I went simple with out bold, holiday-esque cursive font. For the look and feel I used out heritage blue and heritage cream colors with a gift aesthetic using a bow and ribbon. The bow and ribbon were used in a way that they emulated the famous Rangers piping that can be found on our jerseys going back more than 30 years. Using a grid system the bow and ribbon were used to contain photography, dividing it from the copy.

One-Off graphics

One off social graphics made throughout the season